“2025品牌大會(huì)·浙商思享會(huì)：千年舟雙輪發(fā)展新藍(lán)圖”

2025 World Brand Congress: QianNianZhou Group's Excellence in Branding and Sustainability 2025 World Brand Congress: QianNianZhou Group's Excellence in Branding and Sustainability

May Deqing, with its picturesque landscapes, welcomed the grand opening of the 2025 World Brand Congress, a major event that garnered global attention. As an industry leader, QianNianZhou Group's Executive General Manager, Tian Maohua, was invited to attend and actively participated in the conference. Through forums, exhibitions, and other formats, QianNianZhou showcased its outstanding concepts and practices in brand building and social responsibility.

Brands are not only market indicators but also symbols of high-quality development. Every thought collision in the grand journey of brand development illuminates the path ahead.

Brand Outbound, Smart Win the Future

Deqing today is lush and beautiful. The "2025 World Brand Congress High-Quality Brand Outbound Forum" was held here, gathering industry elites, experts, scholars, and corporate leaders from around the world in a unique forum and exhibition format. QianNianZhou, with its outstanding contributions in the field of sustainable development, was honored with the "2025 Brand Outbound Sustainable Development Case" and attracted widespread attention.

In the subsequent forum session, all guests engaged in an in-depth and heated discussion on the core issue of "How Chinese brands can achieve high-quality development on the global stage."

At the conference, QianNianZhou Group's Executive General Manager Tian Maohua delivered an excellent speech, pointing out that the global economic integration and regional reconstruction face huge challenges in the home industry, including demand structure optimization and production capacity optimization. However, policy dividends and market demand bring new opportunities.

QianNianZhou actively responds to the "Double Carbon" strategy, renovation of existing housing, and the "Belt and Road" initiative, and deploys smart factories, introduces advanced equipment, and achieves full-process digital control, with a wood comprehensive utilization rate of 99.5%. It promotes green intelligent manufacturing and technological innovation, empowering product innovation with antibacterial and antifungal environmental technology, forming a technical barrier, and achieving high-quality rapid development.

QianNianZhou creates the "Pattern Awakening" IP through cultural empowerment and cross-border integration, collaborates with intangible cultural heritage masters to build an Eastern aesthetics system. At the same time, based on a global perspective, it proposes a brand outbound strategy, accurately targeting emerging markets, enhancing international influence with "China Smart Manufacturing," and benefiting the domestic market.

High-quality development of the industry requires the joint efforts of enterprises. QianNianZhou will work with partners from all walks of life to drive the home industry towards a green, intelligent, and sustainable new era with technology as the engine and culture as the bond.

Fengyun Zhejiang Businessmen, Together for Good

On the same morning, QianNianZhou Group's Executive General Manager Tian Maohua also attended the "Fengyun Zhejiang Businessmen Public Welfare and Charity Sharing Session," organized by Zhejiang Radio and Television Group and Zhejiang Businessmen Association Public Welfare and Charity Committee, as a representative of the Fengyun Zhejiang Businessmen. She shared the group's ESG green development philosophy, emphasized the path of business doing good and sustainable development, and discussed with representatives of Zhejiang businessmen.

At the meeting, Tian shared the group's exploration in the field of green and low-carbon development, promoting energy and ecological recycling through the construction of the "ESG and Six Green Systems," and contributing to green and low-carbon high-quality development. QianNianZhou Group has performed outstandingly in the ESG field, winning multiple awards, including the "2023 ESG Pioneer Enterprise" and the "2024 Green Intelligent Manufacturing Model Award." The group adheres to the initial intention of public welfare, participating in activities such as tree planting in Xinjiang, scholarship awards, and emergency rescue, integrating social responsibility into the development of the enterprise, and demonstrating the "gene of doing good" with practical actions to promote the sustainable development of society and the environment.

From the 2025 World Brand Congress to the Fengyun Zhejiang Businessmen Public Welfare and Charity Sharing Session, it is a journey of spreading brand ideas and practicing social responsibility. Since China established "China Brand Day" in 2017, brand development has risen to the national strategic level. "Promoting the transformation of China's manufacturing from mass production to high-quality creation, from speed to quality, and from products to brands," this is not only the expectation of the country for brand development but also the direction in which QianNianZhou has been striving.

In the future, QianNianZhou will continue to use technology as the engine and culture as the bond to enhance brand competitiveness and drive the home industry towards green, intelligent, and sustainable development. At the same time, QianNianZhou will actively fulfill its social responsibilities, advance on the path of business doing good, contribute more to the development of society, and, together with Chinese brands, create a better future.

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