格來德電壺免費換新，售后底氣何在？

GeLaiDe Electric Kettle Longevity Secrets GeLaiDe Electric Kettle: The Secrets Behind Longevity

During the 2023 Double 11 period, a user commented on GeLaiDe's JD.com flagship store, saying, "An 8-year-old kettle hasn't retired yet, and the free replacement policy might be a loss." Behind this comment is GeLaiDe's continuous 12-year revolution in after-sales service — from the industry's first 1-year free replacement in 2012, to 2 years free replacement in 2018. Where does the national brand GeLaiDe's confidence in its "loss-making" after-sales service come from?

Material Revolution

When 304 stainless steel became the standard in the electric kettle industry, GeLaiDe continuously challenged the material limits of its products, initiating material revolutions one after another. Upgrading to thicker 304 stainless steel, 316L baby-grade stainless steel, and high-end product lines that use titanium alloy materials, these continuously upgraded materials, combined with high-quality temperature controllers and food-grade PP materials, have created GeLaiDe's high-quality electric kettles, accumulating a reputation for durability.

In February 2025, GeLaiDe received a request for help from a customer who had used a GeLaiDe electric kettle for 12 years and accidentally broke the lid. After trying various methods and not finding a matching lid, the customer turned to GeLaiDe for help.

This is not the first durability case for GeLaiDe's electric kettle, nor is it the only one.

Production Secrets: Forging and Rigorous Quality Control

GeLaiDe has two major production bases in Huai'an, Jiangsu, and Foshan, Guangdong, which are the source of confidence for its "loss-making" after-sales service policy.

The precision of the mold directly affects the quality of the electric kettle. In GeLaiDe's production workshop, even a 1mm difference will be paid attention to.

In GeLaiDe's electric kettle production bases, forging is a tangible embodiment. Each mold is polished thousands of times to ensure the high quality of the electric kettle. From mold opening, injection molding, assembly inspection to packaging, each process is strictly monitored by professional technicians.

GeLaiDe also has a well-equipped laboratory and strict quality control procedures, which will carry out type tests and regular confirmations from materials to the whole machine, completing a variety of tests such as salt spray test, combustion resistance test, drop test, high and low temperature test, product plug and play life test, circuit board life test, and pot cover life test. Relying on advanced production lines and precise detection systems, GeLaiDe has established three-level quality control checkpoints: IQC (material inspection), IPQC (process inspection), and OQC (shipment inspection), and has a complete equipment measurement system, strictly controlling the introduction of new suppliers to ensure the product quality of GeLaiDe electric kettles from parts to the whole machine.

Technical Battle

GeLaiDe's after-sales confidence also lies in the technical details that give electric kettles ultra-long life: automatic power-off & dry burn protection.

The automatic power-off and dry burn protection function not only ensures consumer safety but is also the core technology to extend product life. Reducing the frequency of long-time heating, avoiding dry burning, reducing the wear and tear on the heating element and temperature controller, and improving the service life of the electric kettle are all part of the longevity code of GeLaiDe electric kettles.

Time is the best quality inspector:

When the industry is陷人"重營銷輕研發(fā)"的內(nèi)卷，GeLaiDe has interpreted another commercial logic with more than 20 years — converting after-sales costs into research and development investment, and winning the user life cycle with product life. Those "overdue service" old kettles displayed in the brand museum are not only a witness to the spirit of craftsmanship but also a silent declaration: real confidence never needs to boast with parameters.

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