海信百吋激光電視，縮短與世俱杯的距離

Enhanced Sports Viewing Experience with Cutting-Edge Technology

Do you know how much effort top-level sports event organizers put into enhancing the viewing experience? During the 2022 FIFA World Cup in Qatar, an impressive 42 cameras were used for multi-angle coverage, including helicopters, drones, and flying cats. During the 2024 European Cup, 10 cameras were installed on the stadium roof to dynamically capture players, and a chip was even placed inside the match ball, allowing viewers to see offside situations more clearly even if they cannot be present at the match in person.

In 2025, the FIFA Club World Cup (hereinafter referred to as "Club World Cup") saw the addition of referee cameras, presenting players' goals and key performances from a first-person perspective.

These continuous technological innovations keep reshaping the global viewing experience, while also challenging the "broadcasting" capabilities of televisions: Can they "losslessly" reproduce the details of the state-of-the-art camera shots? Will your eyes ache from staying up late to watch the game? The excitement of watching on a 100-inch TV, yet constrained by the size of your home's windows and doors, making it difficult for large-screen TVs to fit through...

However, all these challenges have solutions provided by Hisense, an old friend of FIFA. At the 2025 Club World Cup, Hisense showcased its cutting-edge display technology lineup. On June 20th and 21st, Beijing time, during the qualifying matches such as Miami International vs. Porto and Auckland City vs. Benfica, the advertisement slogan "Hisense Laser TV, World No.1" was prominently displayed, not only showcasing the brand's strength but also demonstrating Hisense Laser TV's absolute confidence in the market status of the new generation of display technology.

Technological and Brand Leadership, Building a Complete Industry in 18 Years

According to the latest data from the authoritative research institution Omdia, the global shipment share of Hisense laser TVs reached 65.8% in 2024, ranking first in the world.

The high shipment share numbers indicate that for every three laser TVs sold globally, two are from Hisense. This record has been maintained by Hisense Laser TV for 6 consecutive years, earning the title of "World No.1" truly.

As the 2025 Club World Cup is in full swing, the domestic market has just ended a mid-year promotion. Hisense Laser TV performed exceptionally well, winning the "double championship" of industry sales and revenue share, as well as sales and revenue share of ultra-large screens over 100 inches. Among them, the sales of over 100-inch categories in online channels increased by 236%, and the sales on the Douyin platform reached a surge of 663% year-on-year, further verifying its market dominance in high-end large-screen products.

Supporting this leading market performance is Hisense's technical moat in the field of laser display technology. Since entering the laser display track in 2007, Hisense has applied for 2806 patents and obtained 1350 authorized patents, leading the industry. Among them are the world's first 4K laser TV, the world's first full-color laser TV, the world's first 8K laser TV, the world's first curved screen laser TV, the world's first foldable laser TV, and the world's first 8K screen sound laser TV... Countless "first" product achievements have gathered to form Hisense's "World No.1" in the dimension of laser display technology.

The impressive market share and patent numbers are enough to show that Hisense Laser TV has built a complete industry in 18 years from scratch, and laser TVs have become the only truly Chinese solution that has broken through the LCD system and realized a breakthrough in the display technology path.

Bringing the Cinema to Your Living Room, Creating a Large-screen Eye-friendly Viewing Experience

The reason why laser display technology is considered as the next generation of display technology and can compete with mainstream LCD TVs lies in its cinema-like viewing experience.

Returning to the challenge of the "broadcasting" capabilities of televisions mentioned at the beginning, Hisense Laser TV offers a comprehensive solution of more immersive, more eye-friendly, easier to install, and more energy-efficient features. Hisense Laser TV's X1 Ultra and Starlight S1 Pro series, adopting the cinema-origin technology of the same light, sound, and feeling, realistically reproduce the details of the battle on the green field, the stereoscopic surround sound brings the cheers of the crowd to your home, allowing users to enjoy the on-site experience of the same match in the living room.

If the cinema-level audio-visual technology raises the viewing experience of laser TVs, then the eye-protection advantage, environmental protection and energy-saving characteristics, and installation convenience make laser TVs irreplaceable in the same large-screen category. Laser display uses the principle of diffused reflection imaging, consistent with the principle of human eyes observing the natural world, and Hisense avoids the harmful blue light spectrum. Watching a 90-minute match up close, your eyes will not feel discomfort. The power consumption of Hisense Laser TV is only 50% of that of LCD TVs, in line with the current green consumption trend. In addition, the screen of laser TVs can be folded, so users will not encounter difficulties in installing large-screen TVs that are difficult to fit through elevators and doors. The X1 Ultra, which was launched first, was a 100-inch, 120-inch large-screen configuration, and in September this year, it will also add 139-inch and 150-inch ultra-large screen choices, truly realizing "as big as the wall, as big as the screen" of the giant home cinema.

From "visible" to "enjoyable," Hisense Laser TV breaks through the limitations of time and space, bringing a thrilling viewing experience to millions of households, allowing fans to enjoy the passion of the match in the living room. As FIFA President Gianni Infantino once said, "Hisense's latest technology makes watching games feel like being on the field." The cinema-level震撼視聽 and eye-protection features of Hisense Laser TV redefine the benchmark for large-screen viewing experience, better presenting various camera black technologies on the field, allowing every fan to feel like they are on the scene, feeling the pulse of the match.

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