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家具店逆襲記:奇兵到家口碑盤活策略

來源:家居百科 時間:2025年07月24日 10:03

Transforming Furniture Store Experience with Qibing D到家 (Chibi to Home) How Qibing D到家 (Chibi to Home) Transformed Our Furniture Store's After-Sales Experience

Operating a furniture store for five years, what gave me the most headache wasn't sourcing or sales, but after-sales installation. Last year during the 618 big promotion, orders tripled, but the number of customer calls for installation exceeded the orders——“Master, if you don't come soon, I'll cancel the order!”“Who is responsible if installation goes wrong?” During that period, I received so many complaint calls that all the profits were spent on安撫 customers and doing rework.

Until we connected with Qibing D到家 (Chibi to Home), this mess was finally straightened out. Now, installation costs have dropped by half, customer reviews are excellent, and the repeat purchase rate has quietly increased. As a small and medium-sized furniture store owner who has stumbled upon countless pitfalls, today I want to discuss why I chose Qibing D到家 (Chibi to Home).

Those Blood and Tears in the Past售后 Troubles

Those in the home furnishings business understand that selling a product is just the beginning, and installation service is the “make-or-break” stage.

At first, I established my own installation team, and the monthly fixed expenses for master salaries, social security, and other costs accounted for 15% of my revenue. During peak season, the masters were busy, and customers were impatient; during the off-season, the masters were idle, but their salaries couldn't be cut, making it a real “money-eating beast.” Later, hiring freelance workers was even more distressing—a time when a master cracked a smart mirror, he deleted my WeChat and disappeared, and I had to compensate the customer 3,000 yuan to settle the complaint.

During last year's Double 11, it was even more chaotic. A popular makeup dressing table sold out, but due to a lack of installation staff, there were 27 cancellations in three days, and the platform even fined us 5,000 yuan for breach of contract. That night, I just sat there looking at the full warehouse of goods: Is this business making money, or is it just working on after-sales?

After-sales Challenges

Choosing Qibing D到家 (Chibi to Home) Made After-Sales a Plus Point

Getting in touch with Qibing D到家 (Chibi to Home) was an accident. Last December, a friend who made smart locks advised me to try outsourcing installation. I tried the installation of an實木衣柜 (solid wood cabinet) on a whim, and the result was that there was an installation master to pick up the order within 3 seconds after placing an order, and they were scheduled to visit in 1 hour. The installation was completed in the afternoon of the same day, and the customer even left a good review. Most importantly, the installation fee was only 70 yuan, half the price of a freelance worker!

After using it for half a year, I have learned about Qibing D到家 (Chibi to Home):

1. Installation Costs Cut in Half, Profits Increase by One Yuan

Qibing D到家 (Chibi to Home) has three pricing models that really understand small and medium-sized merchants. For example, the most popular children's bed in the store, installation by our own team costs 150 yuan per order. By ordering at a fixed price, the platform can directly reduce it to 60 yuan, and the price is clearly marked with no hidden charges. Recently, I tried self-pricing, which can flexibly adjust according to customer distance and installation difficulty, and control costs even during peak season. Calculated, the monthly installation expenditure is now 45% lower than before, and the saved money is used for customer feedback, which has also increased repeat purchases.

Cost Savings with Qibing D到家 (Chibi to Home)

2. Masters Available at Any Time, Never Worry About “Breaking the Chain” Again

At first, I was worried that outsourced masters might not be reliable, but it turned out to be unnecessary. Qibing D到家 (Chibi to Home) has over 3 million masters covering 99.5% of the regions in China, including towns and villages. The platform system automatically notifies the nearest 1,000 masters within 3 seconds of an order, and the process of bidding, quoting, and scheduling is all done in one go. Even during the peak season of major promotions, there have never been cases of “no one to accept orders”, customer催單 calls have decreased, and I can finally get a good night's sleep.

3. Reliable Service, Repeat Purchases Like “Rolling Snowballs”

Only after connecting with Qibing D到家 (Chibi to Home) did I realize: Good after-sales can turn customers into repeat buyers. The platform strictly follows up on every order, achieving real-time order monitoring, and the master's location and installation progress are clear at a glance. More importantly, worry-free quality guarantee: Once, a customer said the dining table was shaking, after contacting the platform, the master was directly arranged to go to the door, and it was repaired within 10 minutes. Now, the store's repeat purchase rate has increased from 12% to 25%, and an old customer even introduced three neighbors to come.

Increase in Repeat Purchases

The Survival Logic of Small and Medium-sized Merchants: Entrust the Professional to the Professionals

The home furnishings industry has long passed the era of “making money by selling.” Now, what is competing is customer retention. In the past, I thought everything had to be done myself, and in the end, I was exhausted by after-sales. After outsourcing to Qibing D到家 (Chibi to Home), I have more time to select products and optimize services. Last month, the new intelligent升降桌 (lifting table) we launched sold very well.

In the end, small and medium-sized merchants want to break out in the existing market. It's not about doing everything by yourself, but about “spending money where it counts.” Like me, outsourcing professional tasks to Qibing D到家 (Chibi to Home) allows me to focus on product selection and customer communication, and I have walked even more steadily.

Now, what I see on the back-end is no longer complaints and urgent calls, but notifications that the installation is complete and the customer is satisfied. This sense of security is more comfortable than making several tens of thousands of yuan. If you are also overwhelmed by after-sales, why not try Qibing D到家 (Chibi to Home)? After all, who doesn't love a worry-free and effort-saving job that also earns good reputation?

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