海爾冰箱西班牙市場領(lǐng)先

Haier Refrigerators: Leading the Global Appliance Market Haier Refrigerators: Leading the Global Appliance Market

With the global home appliance market becoming increasingly competitive, Chinese refrigerators are striving to capture a share of the international market. Among them, Haier refrigerators stand out, with sales share reaching 13.3% in May, achieving comprehensive breakthroughs in both the high-end and mainstream markets, and successfully topping the refrigerator industry.

In the Spanish home appliance market, where international brands and local brands compete fiercely, European and Korean brands dominate. However, Haier refrigerators have successfully broken through by leveraging technological innovation, product upgrades, and precise market positioning.

In the high-end segment, Haier's multi-door refrigerators perform exceptionally well. With its drawer-style design, large capacity, and advanced preservation technology as core selling points, it successfully attracts a large number of users pursuing a quality lifestyle. Through comprehensive layout of key channels such as MSH/ECI, this series of products has gained a 35% market share with its PI 146 high-end positioning, ranking top in the industry, and becoming a leader in the high-end refrigerator market. For example, Haier's high-end multi-door refrigerator's humidity control system can stabilize humidity at 90%, extending the preservation time by twice compared to a regular refrigerator, fully meeting users' high requirements for the freshness of ingredients.

In the mainstream categories, Haier also performs admirably. The BM series continues to make efforts, with Haier's drawer-style 3-door refrigerator and Candy's 2-door refrigerator long occupying the top spots on the best-seller list. In May, these two products experienced a full-scale outbreak, surpassing Korean brands in sales and rising to the second place in the industry. They have met the diverse needs of different users with precise market positioning, effectively enhancing Haier's brand share in the mainstream market.

The success of Haier refrigerators in Spain is a vivid testament to its globalization strategy. Through localized research and development, manufacturing, and service, Haier has truly integrated into the local market, achieving a transformation from "price competition" to "value competition." In the future, Haier refrigerators will continue to deepen their presence in the Spanish market, consolidating and expanding their leading position with higher-quality products and services, bringing high-quality and healthy living to more users around the world.

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