林偉華談紅木市場(chǎng)：逆境中品牌涌現(xiàn)

Redwood Brands: Thriving in a Competitive Market Redwood Brands: Thriving in a Competitive Market

Professional Brand 0813 (Source: NetEase Home Furniture)

Despite the seemingly bleak outlook of the redwood market in recent years, there is a subset of redwood professional brands that are experiencing a surge in growth. I've mentioned before that there are two types of brands that tend to thrive in the redwood market: industry leaders and specialized brands within a niche. But what is it that allows these redwood specialized brands to develop against the current?

Firstly, it's their precise positioning. By choosing a relatively uncompetitive and suitable niche within the market, these brands invest more in research and strive for higher quality, making them more cost-effective and competitive. For example, there are brands like Wan Shi Hong in the micro-convex Dalbergia spp. category, Ge Hong Liang in the Pterocarpus indicus category, and Yi Xi Hong, Guo Xiang, and in the woolly Dalbergia spp. category. There are also brands that specialize in style, such as Shenzhen Shi Er Kong Jian in the new Chinese style category.

In summary, regardless of how bad the redwood market may be, there will always be brands that excel. Keep pushing forward, redwood professionals, and strive to become market leaders.

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